accountsCreated | Accounts Created | float64 | | Card accounts created that day. |
activeAccounts | Active Accounts | float64 | | Card accounts active that day. |
accountsActivated | Accounts Activated | float64 | | Card accounts activated that day. |
uniqueSpenders | Unique Spenders | float64 | | Distinct accounts that spent that day. |
newSpenders | New Spenders | float64 | | Accounts whose first spend was that day. |
uniqueSpenders7D | Unique Spenders (7D) | float64 | | Distinct spenders over the 7 days ending that day. |
uniqueSpenders30D | Unique Spenders (30D) | float64 | | Distinct spenders over the 30 days ending that day. |
activeAccounts7D | Active Accounts (7D) | float64 | | Distinct active accounts over the 7 days ending that day. |
activeAccounts30D | Active Accounts (30D) | float64 | | Distinct active accounts over the 30 days ending that day. |
spendUSD | Spend (USD) | float64 | | Card spend in USD. |
spendNewUSD | New Spender Spend (USD) | float64 | | Spend by new spenders in USD. |
spendReturningUSD | Returning Spender Spend (USD) | float64 | | Spend by returning spenders in USD. |
medianSpendUSD | Median Spend (USD) | float64 | | Median spend in USD. |
spendTop1PctUSD | Top 1% Spend (USD) | float64 | | Spend of the top 1% of spenders that day in USD. |
spendTop10PctUSD | Top 10% Spend (USD) | float64 | | Spend of the top 10% of spenders that day in USD (includes the top 1%). |
spendTop1Pct7DUSD | Top 1% Spend (7D, USD) | float64 | | Spend of the top 1% of spenders over 7 days in USD. |
spendTop10Pct7DUSD | Top 10% Spend (7D, USD) | float64 | | Spend of the top 10% of spenders over 7 days in USD. |
spendTop1Pct30DUSD | Top 1% Spend (30D, USD) | float64 | | Spend of the top 1% of spenders over 30 days in USD. |
spendTop10Pct30DUSD | Top 10% Spend (30D, USD) | float64 | | Spend of the top 10% of spenders over 30 days in USD. |
refundUSD | Refunds (USD) | float64 | | Refunds in USD. |
cashbackUSD | Cashback (USD) | float64 | | Cashback paid in USD. |
depositUSD | Deposits (USD) | float64 | | Deposits into card accounts in USD. |
withdrawalUSD | Withdrawals (USD) | float64 | | Withdrawals from card accounts in USD. |
holders | Holders | float64 | | Accounts holding $1 or more. |
holdersOver100USD | Holders ($100+) | float64 | | Accounts holding $100 or more across tokens. |
holdersOver1kUSD | Holders ($1k+) | float64 | | Accounts holding $1,000 or more across tokens. |
holdersOver10kUSD | Holders ($10k+) | float64 | | Accounts holding $10,000 or more across tokens. |
totalBalanceUSD | Total Balance (USD) | float64 | | Balance held in card accounts in USD (holder subtypes only). |
avgBalanceUSD | Average Balance (USD) | float64 | | Average balance per holder in USD. |
medianBalanceUSD | Median Balance (USD) | float64 | | Median balance per holder in USD. |
returningSpenders7D | Returning Spenders (7D) | float64 | | Spenders in the 7-day window whose first spend came before it. |
returningSpenders30D | Returning Spenders (30D) | float64 | | Spenders in the 30-day window whose first spend came before it. |
priorSpenders7D | Prior Spenders (7D) | float64 | | Unique spenders over the 7 days ending 7 days earlier. |
priorSpenders30D | Prior Spenders (30D) | float64 | | Unique spenders over the 30 days ending 30 days earlier. |
netChurn7D | Net Churn (7D) | float64 | | One minus returning spenders over prior spenders for the 7-day window, as a decimal. |
netChurn30D | Net Churn (30D) | float64 | | One minus returning spenders over prior spenders for the 30-day window, as a decimal. |